American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design (2024)

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American Express (NYSE: AXP) has updated its U.S. Consumer Gold Card with new benefits and a -edition White Gold Card design. The refresh includes:

1. A new $100 Resy Credit for eligible U.S. Resy restaurant purchases
2. An $84 annual Dunkin'® Credit
3. An updated $120 Dining Credit now including Five Guys
4. Expansion of The Hotel Collection to over 1,000 properties globally

These additions complement existing benefits like $120 Uber Cash, 4X points at restaurants worldwide, and 4X points at U.S. supermarkets. The annual fee will increase to $325 from $250, effective October 1, 2024, for existing members. A -time welcome offer of 60,000 Membership Rewards points is available for new eligible Card Members until November 6, 2024.

American Express (NYSE: AXP) ha aggiornato la sua Carta Oro per Consumatori negli Stati Uniti con nuovi vantaggi e un design in edizione White Gold. Il rinnovamento include:

1. Un nuovo credito di $100 per acquisti presso ristoranti Resy idonei negli Stati Uniti
2. Un credito annuale di $84 per Dunkin'®
3. Un credito per pranzi aggiornato di $120 che ora include anche Five Guys
4. Espansione della The Hotel Collection a oltre 1.000 strutture a livello globale

Queste aggiunte si aggiungono ai vantaggi esistenti come $120 in Uber Cash, 4X punti in ristoranti in tutto il mondo e 4X punti nei supermercati negli Stati Uniti. La quota annuale aumenterà a $325 rispetto a $250, a partire dal 1° ottobre 2024, per i membri esistenti. Un'offerta di benvenuto una tantum di 60.000 punti Membership Rewards è disponibile per i nuovi membri della Carta idonei fino al 6 novembre 2024.

American Express (NYSE: AXP) ha actualizado su Tarjeta Oro para Consumidores en EE. UU. con nuevos beneficios y un diseño en edición White Gold. La renovación incluye:

1. Un nuevo crédito de $100 para compras elegibles en restaurantes Resy en EE. UU.
2. Un crédito anual de $84 para Dunkin'®
3. Un crédito de $120 para cenas actualizado que ahora incluye a Five Guys
4. Expansión de The Hotel Collection a más de 1.000 propiedades a nivel mundial

Estos añadidos complementan los beneficios existentes como $120 en Uber Cash, 4X puntos en restaurantes de todo el mundo y 4X puntos en supermercados de EE. UU. La cuota anual aumentará a $325 desde $250, a partir del 1 de octubre de 2024, para los miembros existentes. Una oferta de bienvenida por única vez de 60,000 puntos de Membership Rewards estará disponible para los nuevos miembros elegibles hasta el 6 de noviembre de 2024.

아메리칸 익스프레스 (NYSE: AXP)가 미국 소비자 골드 카드를 새로운 혜택과 화이트 골드 카드 디자인으로 업데이트했습니다. 이번 리프레시에는 다음이 포함됩니다:

1. 미국 레지 레스토랑 구매 시 유효한 $100의 레지 크레딧
2. 연간 $84 던킨'® 크레딧
3. 이제 Five Guys를 포함한 $120의 업데이트된 다이닝 크레딧
4. 전 세계 1,000개 이상의 호텔로 확대된 호텔 콜렉션

이 추가 혜택은 $120의 우버 캐시, 전 세계 레스토랑에서 4배 포인트, 미국 슈퍼마켓에서 4배 포인트와 같은 기존 혜택을 보완합니다. 기존 회원의 연회비는 2024년 10월 1일부터 $250에서 $325로 인상됩니다. 2024년 11월 6일까지 신규 자격 있는 카드 회원에게는 60,000 Membership Rewards 포인트의 일회성 환영 혜택이 제공됩니다.

American Express (NYSE: AXP) a mis à jour sa Carte Or Consommateur aux États-Unis avec de nouveaux avantages et un design en édition White Gold. Le rafraîchissement comprend :

1. Un nouveau crédit de 100 $ pour les achats dans les restaurants Resy éligibles aux États-Unis
2. Un crédit annuel de 84 $ pour Dunkin'®
3. Un crédit de 120 $ pour les repas mis à jour, incluant désormais Five Guys
4. Expansion de The Hotel Collection à plus de 1 000 propriétés dans le monde

Ces ajouts complètent les avantages existants tels que 120 $ en Uber Cash, 4X points dans les restaurants du monde entier, et 4X points dans les supermarchés américains. La cotisation annuelle augmentera à 325 $ contre 250 $, à partir du 1er octobre 2024, pour les membres existants. Une offre d'accueil unique de 60 000 points Membership Rewards est disponible pour les nouveaux membres de la carte éligibles jusqu'au 6 novembre 2024.

American Express (NYSE: AXP) hat seine U.S. Consumer Gold Card mit neuen Vorteilen und einem White Gold Card Design aktualisiert. Das Update umfasst:

1. Ein neuer Kredit von 100 $ für berechtigte Restaurantkäufe bei Resy in den USA
2. Ein jährlicher Kredit von 84 $ für Dunkin'®
3. Ein aktualisierter Dining Credit von 120 $, der jetzt auch Five Guys beinhaltet
4. Erweiterung der The Hotel Collection auf über 1.000 Immobilien weltweit

Diese Ergänzungen ergänzen bestehende Vorteile wie 120 $ Uber Cash, 4X Punkte bei Restaurants weltweit und 4X Punkte bei US-Supermärkten. Die jährliche Gebühr wird ab dem 1. Oktober 2024 für bestehende Mitglieder von 250 $ auf 325 $ steigen. Ein einmaliges Willkommensangebot von 60.000 Membership Rewards Punkten ist bis zum 6. November 2024 für neue berechtigte Karteninhaber verfügbar.

Positive

  • Introduction of new credits: $100 Resy Credit and $84 Dunkin'® Credit annually
  • Expansion of $120 Dining Credit to include Five Guys
  • Increase in The Hotel Collection properties from 700 to over 1,000 globally
  • -time welcome offer of 60,000 Membership Rewards points for new eligible Card Members

Negative

  • Annual fee increase from $250 to $325, effective October 1, 2024, for existing members

The refreshed American Express Gold Card represents a strategic move to enhance customer value and retention in a competitive credit card market. While the new benefits are attractive, the increased annual fee from $250 to $325 is a significant change that warrants attention.

The addition of the $100 Resy credit and $84 Dunkin' credit, along with the expansion of the existing $120 dining credit, aligns with American Express's observation of strong restaurant spending among Millennials and Gen Z. This targeted approach could potentially increase card usage and loyalty among these key demographics.

However, the 30% increase in the annual fee may offset some of the added value for consumers. It's important to note that the fee hike for existing cardholders won't take effect until October 1, 2024, giving American Express time to demonstrate the enhanced value proposition.

The expansion of The Hotel Collection to over 1,000 properties globally could boost travel-related spending on the card, potentially increasing American Express's revenue from merchant fees and partnerships.

While these changes are noteworthy, they are unlikely to have a significant immediate impact on American Express's stock price. The company's overall financial health, broader market conditions and long-term performance of this product refresh will be more influential factors for investors to consider.

American Express's decision to refresh the Gold Card is a calculated response to evolving consumer behaviors and preferences. The focus on dining and travel benefits aligns with post-pandemic trends, where consumers are eager to dine out and explore new destinations.

The addition of popular brands like Dunkin' and Five Guys to the card's benefits roster is a smart move. These widely accessible chains appeal to a broad demographic, potentially increasing daily card usage and top-of-wallet status among cardholders.

The -edition White Gold Card design is an intriguing marketing tactic. Such exclusive offerings can create buzz and drive new sign-ups, especially among younger consumers who value unique experiences and aesthetics.

However, the increased annual fee could be a double-edged sword. While it may be justified by the added benefits, it also risks pricing out some current and potential customers, especially in an inflationary environment where consumers are becoming more cost-conscious.

The expanded Hotel Collection offerings cater to the growing desire for experiential travel, potentially positioning American Express to capture a larger share of the rebounding travel market.

Overall, this refresh demonstrates American Express's agility in adapting to market trends and consumer preferences. The success of these changes will largely depend on how effectively they're communicated to both existing and potential customers and whether the perceived value outweighs the increased cost.

NEW YORK--(BUSINESS WIRE)--American Express (NYSE: AXP) today announced it has refreshed the U.S. Consumer Gold Card with new credits for spending at U.S. Resy restaurants and Dunkin’®, an updated dining credit, and an expanded number of properties that Card Members can choose from when using the Card to book stays through The Hotel Collection. These are on top of the existing travel and everyday benefits that give Card Members access to more than $400 in annual value. New U.S. Consumer and U.S. Business Gold Card Members can choose a new limited-edition White Gold Card design available while supplies last, in addition to Gold and Rose Gold Card designs.

American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design (1)

American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design (Photo: Courtesy of American Express)

“We’re seeing particularly strong restaurant spend with Millennial and Gen Z consumers, which is our fastest growing customer segment,” said Howard Grosfield, President, U.S. Consumer Services at American Express. “The new Gold Card delivers more value to Card Members for doing what they love to do like grabbing their morning coffee at Dunkin’, dining at U.S. Resy restaurants and traveling with friends.”

Since the last refresh in 2018, restaurants have emerged as a top spending category for Gold Card Members. Favorite benefits include the annual $120 Dining Credit and $120 Uber Cash credit benefits on the Gold Card. They are also looking for more value for what they already spend on their Cards, and they want it to be easy to get.

New and enhanced benefits include:

  • New $100 Resy Credit: Get up to $100 in annual statement credits ($50 semi-annually) after using an enrolled American Express Gold Card on eligible purchases made at eligible U.S. Resy restaurants, Resy.com, and in the mobile Resy app.
  • New $84 Dunkin’® Credit: Get up to $84 per year ($7 per month) in statement credits after using an enrolled American Express Gold Card to pay at more than 9,000 Dunkin’® locations nationwide.
  • Updated $120 Dining Credit: Starting today, American Express is adding Five Guys, with over 1,500 locations nationwide, to the $120 Dining Credit that includes Grubhub, The Cheesecake Factory®, wine.com and Goldbelly, making this even easier to use with access to more locations.
  • Hundreds of New Hotels in Top Destinations: The Hotel Collection, one of American Express Travel’s signature hotel programs, has expanded to over 1,000 properties globally, including more than 300 new properties added to the program this year in 50 new top destinations Card Members want to visit, like Tuscany, Italy; Moab, Utah; and Sapporo, Japan. When travelers book two or more nights at these hotels through American Express Travel, they are eligible to receive a room upgrade upon arrival, noon check-in, and late check-out, which are all subject to availability1. These benefits are in addition to a complimentary credit valued at $100 to use towards eligible charges, which may include food and beverage, spa, or other on-property charges.2

These updates are in addition to the Card’s existing set of Membership benefits:

  • $120 Uber Cash: Add the U.S. Consumer Gold Card to your Uber account to receive $10 in monthly Uber Cash credits (up to $120 annually) towards Uber Eats or Uber Rides in the U.S.
  • 4X points at restaurants worldwide, plus takeout and delivery in the U.S. on up to $50,000 in purchases per year.
  • 4X points at U.S. supermarkets on up to $25,000 in purchases per year.
  • 3X points on flights booked directly with airlines or on amextravel.com.
  • 2X points on prepaid hotels, car rentals and cruises booked on amextravel.com.
  • 1X points on other eligible purchases.
  • Amex Offers: Enroll to add offers and get rewarded on eligible purchases with select brands.
  • No foreign transaction fees. See rates and fees here.

Starting July 25, the Gold Card fee will increase to $325 (from $250). For existing Card Members, the new annual fee will take effect on the Card Members’ annual renewal date starting October 1, 2024, on a rolling basis. See rates and fees here.

To celebrate the refreshed Gold Card, a limited time welcome offer of 60,000 Membership Rewards points plus 20% back on restaurant spending worldwide, up to $100, will be available for new eligible Card Members starting today through November 6, 2024. Terms and conditions apply.

To learn more about the refreshed U.S. Consumer Gold Card, visit here.

1Certain room categories are not eligible for upgrade.

2Eligible charges vary by property.

ABOUT AMERICAN EXPRESS

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, X.com/americanexpress, and youtube.com/americanexpress.

Key links to products, services and corporate sustainability information: personal cards, business cards and services, travel services, gift cards, prepaid cards, merchant services, Business Blueprint, Resy, corporate card, business travel, diversity and inclusion, corporate sustainability and Environmental, Social, and Governance reports.

American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design (2)

View source version on businesswire.com: https://www.businesswire.com/news/home/20240725920943/en/

MEDIA
Elizabeth Crosta
elizabeth.crosta@aexp.com

Source: American Express

FAQ

What new benefits does the American Express Gold Card (AXP) offer in 2024?

The American Express Gold Card now offers a $100 annual Resy Credit, an $84 annual Dunkin'® Credit, an updated $120 Dining Credit including Five Guys, and expanded access to The Hotel Collection with over 1,000 properties globally.

How much will the American Express Gold Card (AXP) annual fee increase in 2024?

The American Express Gold Card annual fee will increase from $250 to $325, effective October 1, 2024, for existing members.

What is the welcome offer for new American Express Gold Card (AXP) members in 2024?

New eligible American Express Gold Card members can receive 60,000 Membership Rewards points plus 20% back on restaurant spending worldwide (up to $100) until November 6, 2024.

What are the point earning rates for the refreshed American Express Gold Card (AXP)?

The American Express Gold Card offers 4X points at restaurants worldwide and U.S. supermarkets (up to $25,000 per year), 3X points on flights booked directly with airlines or on amextravel.com, and 1X points on other eligible purchases.

American Express® Updates U.S. Consumer Gold Card with New Benefits and Limited-Edition White Gold Card Design (2024)

FAQs

What does American Express Gold Status get you? ›

The card earns 4 Membership Rewards® points per dollar at restaurants (on up to $50,000 in purchases per calendar year, then 1 point per dollar beginning on 1/1/2025), 4 Membership Rewards® points per dollar at US supermarkets (on up to $25,000 in purchases per calendar year, then 1 point per dollar), 3 Membership ...

Is there a limit on Amex Gold card benefits? ›

The American Express® Gold Card has no preset spending limit. Instead, the amount you can spend adapts based on various factors, including your purchase, payment, and credit history.

What credit score do you need for American Express Gold? ›

To qualify for this $325 annual fee card, one of the best travel rewards credit cards available, you should have a credit score of at least 670.

What is the highest status American Express card? ›

The Centurion card, informally known as the “Amex Black card,” happens to be Amex's most premium card.

How much income do you need for American Express Gold? ›

The terms and conditions of the Amex Gold card do not disclose a specific minimum income requirement, but the higher your income is, the more likely you are to be approved. Your income will also play a big part in determining your credit limit, with higher incomes generally leading to higher limits.

Is the Amex Gold card high end? ›

The American Express® Gold Card is considered a luxury card since it's a metal card with impressive rewards on dining, groceries, and travel. Like many high-end credit cards, the Amex Gold card requires good credit and charges a high annual fee ($325 in this case).

Can I use my Amex Gold card to buy a car? ›

Each participating Certified Dealer in the American Express Auto Purchasing Program will accept the American Express Card for at least $2,000 and up to the full purchase price.

Do you have to pay off Amex Gold every month? ›

Fortunately, credit cards don't need to be paid off in full every month. You can carry a balance at the expense of interest charges.

Is American Express Gold hard to get? ›

Is it hard to get an Amex Gold Card? It is hard to get the American Express® Gold Card because you will need good to excellent credit for approval. Unless your credit score is 700 or higher and you have a lot of income, it will be very hard for you to get approved for the Amex Gold card.

What is the easiest Amex card to get? ›

The Blue Cash Everyday® Card from American Express and the American Express Cash Magnet® Card are two of the easiest Amex cards to get approved for because they only require good credit. While the best American Express credit cards aren't that easy to obtain, there are several credit cards from other...

Does Amex Gold increase credit? ›

Yes, the American Express® Gold Card builds credit, since American Express reports your account information to all three major credit bureaus each month. Making on-time payments and keeping your balance low will improve your score. On the other hand, missing payments and maxing out your limit can hurt your credit.

What is higher than Amex Gold? ›

With the Amex Gold, you have to spend an average of $1,000 per month for six months to earn the bonus. With the Amex Platinum, you have to spend an average of roughly $2,667 a month for three months to get the bonus points. Winner: Amex Platinum, since it offers a bigger bonus, albeit a higher spending requirement.

What is the hardest American Express card to get approved for? ›

A rating of 5 is the best a card can receive. Why it's one of the hardest credit cards to get: The hardest credit card to get is the American Express Centurion Card. Known simply as the “Black Card,” you need an invitation to get Amex Centurion.

What is the average Amex Gold card limit? ›

The average credit limit for members who have matched with this card or similar cards is $14,241, with $5,000 being the most common. The American Express® Gold Card does not have a traditional credit limit and was compared to similar premium cards.

What does gold status get you with American? ›

AAdvantage Gold status gives you one free checked bag, unlimited requested complimentary upgrades for you and a companion, priority boarding, choosing your preferred seats at booking with no upcharge, and more.

What benefits do you get with an Amex Gold card? ›

It offers bonus points on food-related purchases, plus dining and travel credits. Rewards are transferrable to travel partners.

Does Amex Gold get you into lounge? ›

Although the American Express® Gold Card and the American Express® Business Gold Card don't come with the ability to enter lounges, it does provide a variety of other benefits. While most of these are food-focused, the card does offer some decent travel insurance, including trip delay insurance. Terms apply.

Is an Amex Gold card a status symbol? ›

Is an American Express card a status symbol? Yes, an American Express credit card is often perceived as a status symbol, especially high tier cards that offer a range of premium benefits and privileges. The Centurion® Card from American Express, for example, is one of the hardest credit cards to get approved for.

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